We handle the business so creators can handle the craft. Founded by one creator and two creator-economy operators, Sensitive Ones is the operational moat between the talent and the work that surrounds it.
Most creator agencies treat creators as inventory and brands as customers. The agencies optimize for deal volume, not creator longevity. The creators end up doing more business work than they want, and the work suffers.
Volume-driven agencies push deals that pay, regardless of whether the creator's audience trusts the brand. One off-brand deal damages years of authenticity.
The work that should take a creator's full attention — content, audience, taste — competes with the operational drag of being a one-person business.
Hundreds of cold emails monthly. Most are unfit, mistimed, or underpaid. Without a filter, the creator either misses the right deal or burns hours sorting through the wrong ones.
Sensitive Ones is built around a simple division of labor. Creators do what only they can do. We do everything else.
We say no to deals that hurt the creator's voice, even when they pay. We say yes to brands whose products and audience overlap with the creator's. The filter is ours, not the creator's burden.
Negotiation, contracts, briefs, content review, posting calendars, paid amplification, invoicing, performance reporting. The creator sees a finished brief and a paycheck. We see everything in between.
Brand relationships compound over campaigns. The creator stays focused on the work; we stay focused on the relationship arc — what's the next deal, when, with what brief.
The team is the structure. We built the agency this way deliberately — one founder lives the creator side every day, the other two live the business side. Neither set of decisions gets made without the other in the room.
Korean-American creator with audiences across IG, TikTok, and YouTube. Sits on both sides of the table — agent for fellow creators, talent on roster for client campaigns. The structure means our creators get represented by someone who actually does the work they do.
Creator-economy native. Previously built and operated multi-brand consumer ventures across DTC and content. Owns brand-side strategy: which campaigns to take, how they're structured, the long arc with brand partners across multiple deals.
Sales and ops backbone. Owns the active deal pipeline, the partner network of micro and UGC creators, and the day-to-day relationship management with brand contacts. The operating engine that keeps deals moving.
The roster is intentionally small. Each creator is curated for a specific audience, voice, and content lane. We say no to creators who don't fit — same filter we apply to brand deals.
Beauty · Skincare · Lifestyle · Travel. Korean-American crossover creators on the headline tier. Mid-tier and micro creators handpicked for category fit, not just follower count.
K-beauty has been our specialty — the brands building the next decade of the global beauty conversation. The roster of brand partners reflects the network we've built across the category.
Active relationships across product launches, US Amazon entries, sustained-content campaigns, and US retail expansions. K-beauty stays the category we know best, and the playbook we've built here translates cleanly to any creator-led brand category.
Four service categories make up the agency. Together they cover the full arc of a brand's creator-marketing engagement, from the first sourced partnership to the post-campaign data review.
Match the right creator to the right brand — based on audience overlap, voice, content lane, and the brand's specific moment. We use our 14-person in-house roster as the first cut, then source from our 100+ partner network when the brief calls for it.
Phase plans, tier mixes, content angle development, posting calendars, paid amplification strategy. We've built playbooks for K-beauty US Amazon entry, viral product launches, sustained always-on content, and founder-introduction arcs.
Creative direction, brief development, content review, posting management, Spark Ads and paid amplification on creator content. Cross-platform delivery across TikTok, Instagram, YouTube — wherever the audience lives for the brief.
Daily monitoring during launch windows. Phase-by-phase reports. End-of-campaign data: views, engagement, save velocity, Amazon CTR change, branded search lift. We report the full picture, not just the wins.
Three structural choices made at the start. None of them are trends. All of them compound.
One of our co-founders is a full-time creator on the roster. He understands what creators need from an agency because he is a creator working with one. The agency doesn't represent creators from the outside — it represents them from the inside.
We operate in the gap most agencies miss — Korean-language brand relationships paired with US-resident, English-fluent creator distribution. Our headline talent is Korean-American duo content that speaks both audiences natively.
14 in-house creators we know intimately. Plus a partner network of 100+ micro creators sourced per brief. We don't push creators into briefs that don't fit — we go into the partner network when the brief calls for something we don't have in-house.
A four-stage process that scales from a 30-day pilot to a six-month sustained campaign. The shape stays consistent; the depth changes with the engagement.
Brand brief intake. Audience, goal, budget, timeline. We say yes only when the brief and our roster are a real fit.
Creator selection, content angles, tier mix, posting cadence, amplification plan, KPIs. Specific. Scoped to the budget.
Briefs to creators, content review, posting calendar, paid amplification, daily monitoring during launch.
End-of-campaign report with raw data and interpretation. What worked. What didn't. What scales next.
Engagements range from $20K validation pilots (signal-test mode) to $200K six-month full-arc campaigns (awareness → validation → founder introduction). Pricing is shaped to the brief, not a tier menu.
Two doors. Brand-side conversations come through Justin and Alex. Creator-side conversations come through Daesung. Whichever side you're on, the path in is direct.
Product launch, US market entry, sustained content, founder introduction. We'll tell you honestly whether our roster fits and what the right shape of engagement looks like.
We sign creators we can actively represent — not creators we collect. Reach is one factor; voice, audience trust, and category fit matter more. Conversations come through Daesung directly.
A Korean-language version of this introduction is available on request. The Korean version mirrors the structure here, with adjustments for Korean business communication conventions.